Amazon's Kindle e-reader is wireless and can hold about 200 books, plus newspapers and magazines.
Amazon.com's electronic Kindle reader -- a device meant to remove the paper from the page and make reading both more convenient and eco-friendly -- is celebrating its first birthday.
Released in November 2007, the Kindle has sold more than a quarter million units. Its texts account for 10 percent of Amazon's book sales despite the fact that 200,000 titles -- a tiny fraction of the books offered on the site -- are available in digital form.
While exact sales figures are hard to come by, recent estimates have put the Kindle's sales on par with other high-profile mobile devices in their first year. Amazon.com says that the Kindle is currently sold out due to heavy demand.
So what has spurred its success? After all, electronic books have been around, in small numbers, for about a decade. Even Jeff Bezos, Amazon's founder and CEO, has admitted that the book is "elegantly suited to its purpose. It's hard to improve on."
One clutter-killing Kindle can hold about 200 books. And while other e-readers such as Sony's Reader must connect through a USB port to upload content, the Kindle is a wireless device, thanks to Whispernet, which is powered by Sprint's high-speed data network.
"I think the Whispernet is what sets the Kindle apart from all the other e-readers on the market," says Leslie Nicoll of Portland, Maine, who co-authored "The Amazon Kindle F.A.Q." book after her tech-loving teenage daughter urged her to get a Kindle.
Like Branch, Nicoll says she likes the Kindle's low-impact effect on her bookshelves. "I don't have to worry about giving it to someone else, reselling it on Amazon or finding a place to store it in my house," she says. "For the enjoyment and convenience, it has given me in the past seven months, I consider that it has paid for itself already."
Readers can visit Amazon's online store and upload a new book right to their Kindle. Subscribers also can have electronic versions of The New York Times and other newspapers and magazines delivered automatically to their Kindles in time for reading with their morning cup of coffee.
"The large and tightly interacting collection of Kindle features, that go far beyond those of any other previous e-Book attempt, will cause the Kindle to be the first e-Book to succeed," wrote one reviewer on an Amazon discussion board.
Blockbuster writers such as J.K. Rowling, author of the "Harry Potter" series, have said they'll never allow their books to appear on the market in electronic form. Yet future, better versions of e-readers may seduce younger consumers who grew up on PSPs and iPhones.
A next-generation model of the Kindle is due in 2009. Early reports indicate the new device will be thinner and will have fixed some current design bugs, such as poorly placed buttons that cause readers to turn pages accidentally.
"I think it's certainly a ways away from hitting the mainstream ... because of the price and the experience a reader gets from long-form reading," says Reynolds of Consumer Reports. "Whether these ... are successful, stand-alone devices remains to be seen. From what I've seen and heard, I think the technology is here to stay."


























